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Blake Lively’s hair-care launch was never meant to coincide withIt Ends With Usrelease, source says

Blake Lively has been criticized for seeming to promote her brands off the back of 'It Ends With Us,' but a source tells EW her hair-care launch was never meant to coincide with the film's premiere.

April 30, 2025 · 1 min · 65 words · Adam Burton

TheIt Ends With Usdrama isn’t ending any time soon.

But a source toldEntertainment Weeklythat the launch of Blake Brown wasnever meant to coincidewith theIt Ends With Uspremiere.

Stars crosspromoting their side-hustles via their movie projects and vice versa is nothing new.

Blake Lively attends the UK Gala Screening of “It Ends With Us” at the Odeon Luxe Leicester Square on August 08, 2024 in London, England

Blake Lively.Gareth Cattermole/Getty

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Baldoni made asignificant changein the story from book to screen, one that Lively and Hoover allegedly disliked.