It’s almost time for the big game and a new round of star-studded ads.

Frito-Lay describes its spokesperson as an “icon,” but thats all we know so far.

Frito-Lay

The celeb is set to star in Doritos' first-ever Dinamita-focusedSuper Bowlad.

Doritos Super Bowl commercial

Doritos Super Bowl commercial.Frito-Lay

Doritos has advertised during the big game for 23 years.

Just who’s holding the bag in the image above is anyone’s guess for now.

Thank you to the fans and everyone who made this opportunity happen.

I’ll see you real soon."