Yahoo/YouTube
Bill Murrayis looking ruff, and his emails are open.
Have you ever looked in the mirror and not seen yourself?
he asks in the ad.
Bill Murray in his Yahoo Super Bowl ad.Credit:Yahoo/YouTube
“I dont think I need professional help, but a skilled amateur maybe?
What happens when you email Murray’s address?
More than you’d think.
Bill Murray and his dog self in a Yahoo Super Bowl ad.Yahoo/YouTube
“People ask, are you a cat person or a dog person?
And, now, literally a dog person,” part of the message reads.
Murray then says the vet has referred him somewhere else and asks readers to guess where.
and humiliatingly subjects you to hear the Yahoo yodel.
Murray also appears in a second video in this email, this time in the Platinum Pet Premonitions office.
Email some advice, a poem, a recipe,” he writes.
If you respond to that second email, you’ll get one final message from Murray.
“So I turn to family,” he writes.
“Brother Brian arrives on a moment’s notice.
Or should I say, comes when called?
With him as my mirror, he looked back at me and saw what was missing.
What I had been missing and couldn’t see.”
Unsurprisingly, there’s a third vertical video attached to this email, too.
Murray turns the camera around to his brother,Brian Doyle-Murray, who identifies the pooch.
Murray agrees with his brother and addresses the dog in the mirror.
“This has been a really nice visit, but you gotta go away, don’t ya?
“I never got to say goodbye to Peppy,” he writes.
What the heck, Super Bowl Sunday.
It was Peppy I was seeing in the mirror.
Maybe she liked me the best of all the kids.”
“I suppose we should never be horrified by what we see in the mirror.
Or maybe we should never wish to be content with what we see in the mirror.
That’s the end of the correspondence, no matter how many times you write back to Murray.
So the whole endeavor was a full-circle journey for Murray to say goodbye to his childhood dog?
Why does the actor still look human in all of the videos?
Was the whole point of this to sell audiences on the idea of email?
The commercial was co-written by Murray in collaboration with Doyle-Murray, and frequent collaborator Mitch Glazer.
