Move over magnets and mugs, it’s time for tissues to shine.
It’s so emotional,'" he tells EW.
Typically, Creative Goods waits to fully develop its merchandise ideas until Broadway previews.
‘The Notebook’ tissues.Courtesy of Creative Goods Merchandise
They’ll have the usual suspects t-shirts, coffee mugs, magnets, key chains, etc.
“We let the source material drive our creative development,” Milano says.
Every single show we have a go at come up with three to five unique things.
‘The Notebook’ tissues.Courtesy of Creative Goods Merchandise
But this time Milano already knew what everyone would need.
We went through a whole R&D process of the perfect merch tissue box.
Part of that is likely due to the box’s low price point.
‘The Notebook: The Musical’ tissues.Courtesy of Creative Goods Merchandise
“We did that on purpose,” adds Milano.
“The idea was you’re able to take it and you’re able to use it.
you might take it home, but it’s supposed to be easily accessible and fun.”
One TikTok user complained that the tissues were too thin for the copious amount of tears she shed.
“These are baby tissues,” saiduser TheaterKates.
“My tears were not baby sized.
The need for snot recovery was not baby sized.”
“It’s fun, but useful,” reflects Milano.
“It’s fun to see the momentum growing in theater circles.”
But does Milano have plans to make tissue boxes at sad shows ubiquitous?
After all,The Notebookis hardly the first or the last production destined to make people cry.
“My grandmother had Alzheimer’s,” he explains.
“It’s such a personal story that everybody can get into in a different way.
It’s just the story of life and their journey.
It’s not one moment per se, it’s the overall vibe.
It’s not a bad cry, it’s just an emotional cry.”
