The album, titledGNX, is Lamar’s first full album since 2022’sMr.

Morale and the Big Steppers.

It also builds on the attention he garnered this year for his much-publicized feud with fellow rapperDrake.

Rapper Kendrick Lamar performs onstage during day three of Rolling Loud Miami 2022 at Hard Rock Stadium on July 24, 2022 in Miami Gardens, Florida

Kendrick Lamar performs at Rolling Loud 2022 on July 24, 2022 in Miami Gardens, Fla.Jason Koerner/Getty

As a result, Lamar now has a pretty unbeatable string of tweets this year.

“This man has morals, he has values, he believes in something, he stands on something.

Hes not pandering,“Lamar said, when SZA asked him to elaborate.

But as more music dominated Spotify and other streaming platforms, releases became more regulated again.

Now, Lamar proves to us all that there’s still room for surprises.