“I was terrified the day we dropped the trailer,” Smith tells Ew.
“I thought Lionsgate did an amazing job with the trailer.
Cutting a trailer is a fine art form that I have no experience of doing.
Trevor Fehrman, Brian O’Halloran, Rosario Dawson, and Jeff Anderson in ‘Clerks III’.JOHN BAER/Lionsgate
I can make a movie,barely, you ask the critics, they’ll tell you!
But making a trailer of that movie?
You’ve got to give it to somebody who’s exceptional at that.
It made me rewatch the movie that I’d written and made.
So, as we prepared to drop it, I was terrified.
As it happened, Smith needn’t have worried.
“I was so delighted,” he said.
“Short story is, the internet seemed to embrace the trailer.
There’s like ‘positive’ and ‘negative’ and the middle one is ‘indifferent.’
And so all of our reactions were positive to indifferent.
And I was like, ah, to be felt indifferent toward!
Ah, that would have been nice.
So it was a delightful day for me.”
“I wanted to tell my heart attack story with my characters,“Smith recently told EW.
“So Randal, the video-store guy [played by Jeff Anderson], has a massive heart attack.
Randal and Dante [Brian O’Halloran] essentially make their own version ofClerks, a black-and-white movie calledInconvenience.
It’s incredibly meta.
you’re able to put that on the poster!
[Laughs]”
Lionsgate will be releasingClerks IIIexclusively in theaters on Sept. 13 and 15 via Fathom Events.
Watch that trailer forClerks IIIbelow, and our exclusive video with Smith above.
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