Joanna Robinson, Dave Gonzales, and Gavin Edwards give readers the inside story of the cinematic superhero.

ENTERTAINMENT WEEKLY: How did the idea for this book first come to be?

It felt like a seismic moment in the monoculture.

The Avengers

The Avengers.Marvel Studios

Is it written through or an oral history?

How did you all decide what format made the most sense?

That meant the oral history format was out the window.

Cover for the book ‘MCU’

Cover for the book ‘MCU’.Courtesy of WW Norton

We also supplemented with interviews from cultural critics and comics experts.

You all did a ton of interviews for this.

Was there one in particular that really surprised you or unlocked something about Marvel for you?

An expanded view of the ‘MCU’ book jacket

An expanded view of the ‘MCU’ book jacket.Courtesy of WW Norton

His is a recipe a number of other studios have tried and failed!

We didn’t know how to end it!

How have recent shake-ups at Marvel impacted the book, if at all?

Has writing this changed what your favorite Marvel movie or character is?

If so, why?

That’s such a fun question.

If I’ve achieved nothing else with this book, I’ll take that as my victory.