“The idea is: Make more movies about toys!
Make more movies by and about women!”
Barbie’s blockbuster success does not mean Hollywood should tap into more toy IP, according toRandall Park.
Randall Park; Margot Robbie as Barbie.Roy Rochlin/Getty; Courtesy Warner Bros. Pictures
“Barbieis this massive blockbuster, and the idea is: Make more movies about toys!
No,” he said in a recentRolling Stoneinterview.
“Make more movies by and about women!”
“Barbie, as a brand, has many different iterations,” Mattel CEO Ynon Kreiz toldVarietylast month.
It’s a very rich universe…
It’s a very broad and very elastic brand, in terms of opportunities."
“Let’s get the first one right and make that a success.
Successful movies lend themselves to more movies.
Our ambition is to create film franchises.”
I see it asBarbenheimercomings.
The three of us together have broken records!"
He added, “Ah, no.
I can’t control any of that stuff, so it doesn’t affect me too much.
When we got into Sundance, I said, ‘Whatever happens from here on out is extra.'”
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