AMC Theatres aimed to convey the magic of cinema with itsoft-memed adstarringNicole Kidman.
“We come to this place for a reawakening,” intones Jigsaw.
“We come to the theaters to scream, to beg, to play.”
‘Saw’ puppet Billy experiences the magic of cinema.Saw/Twitter
The ad follows Billy pedaling his familiar tricycle to a seat as scenes fromSawplay on the big screen.
“Somehow,” it concludes, “self-amputation feels good in a place like this.”
It finishes up by acknowledging what theSawmoves are really all about: “Traps.
They make movies better.”
Saw Xfeatures the return of Tobin Bell’s John Kramer, a.k.a.
Jigsaw, and tells an original tale set in Mexico between the events ofSawandSaw II.
It slices into theaters on Sept. 29.
