What happens if no one notices the viral marketing campaign for your new horror film?
That’s the question that was bothering director Parker Finn last week.
Finn needn’t have worried.

Smile.Paramount Pictures
“It was just instantly everywhere.
Kudos for them for their terrific idea.”
Smilestars Sosie Bacon as a psychiatrist haunted by an eerie presence.
“Smilefollows a clinical psychiatrist, who is working in a public hospital setting,” says Finn.
Smilehits theaters Sept. 30.
Watch the film’s trailer below.