The former co-hosts are returning with new showWear Whatever the F You Want,which hitsPrime Videoon April 29.
“If you could remove all of those voices from your head, how would you be dressing?
That’s really at the crux of this new show.
Clinton Kelly, Stacy London.Credit:Prime Video
We’re not here to tell you whether you look good or not.
It’s, let us help you create your dream style.
It’s not just like, ‘Oh, wear this because it’s in fashion.’
Stacy London and Clinton Kelly in ‘Wear Whatever the F You Want’.Prime Video
No, wear this because it’s who you are at your core.”
“Rumors of our divorce have been greatly exaggerated,” says London.
Most married couples cannot even say that they had the relationship that we had."
Stacy London, Clinton Kelly, and a participant on ‘Wear Whatever the F You Want’.Prime Video
So, the dynamic duo is back together and ready to transform people’s lives through their style.
“It’s a 180,” London says of the new show.
“It’s almost like the antidote toWhat Not to Wear.”
“So many of the younger generation, it’s like, ‘Flattering to whom?’
“I’ve always wanted to help people,” Kelly explains.
All that s— that has gone out the window now.
Adds London: “It was never about the clothes.
It was, ‘Are we setting you up for success in your life?’
We’re trying to find ways for you to make that possible.”
We don’t wear miniskirts after 35.'
We’re done with those kinds of rules.
It is about how can we create joy and confidence in people.”
To them, the very notion of a “trend” is outdated.
“[Something being trendy is] somebody else having agency over you,” says London.
“It’s somebody else telling you what to do.
If you want to follow the trends, you might, but it says a lot about you.
If you’re communicating that you are a trend follower, that’s your message.
But you are also allowed to communicate these days that you aren’t a trend follower.”
“Style is a form of communication,” Kelly says.
“That was always the throughline ofWhat Not to Wear.What are you communicating to the rest of the world?
But the game has completely changed; the rules have gone out the window.
Now, it’s actually scarier because there are no rules.
Am I 100 percent sure of who I am?'
The point of this show is to play around with that a little bit.”
“It’s, ‘Tell us what you don’t like about this.
What emotions are bubbling up into your body when you have this on?’
We should have PhDs in psychology.”
Styling is not magic, but it really requires insight."
That insight is key to making the more vibrant, rah-rah atmosphere ofWear Whatever the F You Wantwork.
“It needed to make them feel as excited as we wanted them to feel.”
“We let our clients lead us,” says Kelly.
“We’re like, ‘You tell us what shoe you want to go with this dress.
You tell us what accessories you want.’
You should feel a lift from seeing people transform in a way that truly makes them happy.
Not just because we’re saying, ‘This is the right geometry, this is the right trend.’
It’s not dependent on anybody but that individual.”
How does what you put on reflect who you are and what you want to say about yourself?
Kelly and London are here to facilitate the answers to that in a refreshingly positive fashion.
“Context is always going to be important.
We live in a world with eight billion people.
How scared are you to go the extra mile and be who you really are?
“We are not living through the easiest times in the world,” Kelly concludes.
“But you don’t need to buy anything.
you’re free to go shopping in your own closet to change your look.
It’s not even about commerce.
Wear Whatever the F You Wantpremieres April 29 on Prime Video.
