Let’s be honest, they’re the best part of the big game.
So, how did we choose which ads made the final cut?
“Hey Kid, Catch!”
Apple’s ‘1984’; Pepsi’s ‘The Joy of Pepsi,’ featuring Britney Spears; ETrade’s ‘Talking Babies’.Credit:Apple; Pepsi; ETrade
Greene downs it, throws the kid his jersey, smiles, and all is right with the world.
Sweet, simple, effective Don Draper couldn’t have done it better.
But first, a quick history lesson.
corporate-suited IBM overlords).
), a lady wearing shorts and a tank top runs in, pursued by the Thought Police.
Bugs declares to Jordan, “This could be the beginning of abeauty-ful friendship!”
Indeed, it was.D.W.
The spot’s use of literalcricketsworks like an audio magnet, drawing attention to itself in an instant.
“Wassup!”
and visually explains it in a way even someone halfway through a six-pack could comprehend.
The director,Rawson Marshall Thurber, went on to a successful comedy career (no surprise!)
directing and acting inDodgeball(2004) andCentral Intelligence(2016), among other projects.D.W.
The 2000 film starsTom Hanks, with supporting roles played by Wilson Sporting Goods and FedEx (seriously).
The question was how to parody a movie in which the company itself played a pivotal part.
The ad agency BBDO New York rose to the challenge with a simple but effective O. Henry-style twist.D.W.
Enter these pint-sized financial wizards, so successful they inspired countless spinoffs, guest spots, and reboots.
For it to become something of this caliber is just awesome.“K.J.
In other words, it’s ideal broke teenager food.
And if the “teens,” in this case, are played by a group of adorable octogenarians?
Bopping along to a Spanish-language version of fun.
“It’s a Tide Ad” Tide (2018)
Shh.
It’s every other Super Bowl ad jealously fuming at the audacity of Tide’s 2018 campaign.
ALL the ads become Tide ads in your mind, and you could’t unsee it.
That’s what this ad is.
It checks every box on our list and drives the message home like a perfect field goal.
They’re all tolerating him, butjustbarely.
Which, now that we think about it, actually encourages you NOT to purchase this product?
But we’ll give that detail a pass because the spot is smart, funny, and satisfying.
It’s a four-chair turn of a Super Bowl ad!D.W.
But the greatest star turn of all comes fromCardi B.
The wild thing is that the man who purchased this ad (CEO Sam Bankman-Fried) is now incarcerated.
Larry David was right!
And if THAT doesn’t sound like an episode ofCurb Your Enthusiasm,we don’t know what does.D.W.
The commercial then brilliantly switches perspective as we see everything from the dog’s point of view.
Cue everyone with a fur baby of their own crying into their beer and chicken wings.K.J.
