Last week, Snoop Dogg said he would ‘give up smoke.’

He wasn’t talking about marijuana or edibles.

Snoop Dogg’sblunt rollerand members of his sprawling weed empire can rest easy.

That was a bit of a misdirect.

“I have an announcement,” he said in Monday’s reveal video.

“I’m giving up smoke.

I know what you’re thinking Snoop, smoke is kind of your whole thing.

But I’m done with it.

I’m done with the coughing and my clothes smelling all sticky icky.

I’m going smokeless.

Solo Stove fixed that.

They take out the smoke.

It’s a clever, attention-grabbing and slightly cynical marketing gimmick.

Stories aboutSnoop smoking up celebrities like Ed SheeranandRussell Crowewill not abate.

In March, hetold the Daily Mailhe has been cutting back now that he’s a grandfather.

“Being a grandfather has changed me in multiple ways,” he told the publication.